Scheduling, Streaming, Sleeping

“Life-work balance.”  Now, I know what you’re thinking. Shouldn’t it be work-life balance? Let me explain the difference and why one motto is preferable over the other. “Work-life balance” implies that work comes before actually living. Contemporary society seems to feed off of hustle culture and checking off as many things as possible on a […]

You are a Brand

What is self-branding and why is it important? Self-brand is like fusing perceptions of yourself with perceptions of how others see you. Ultimately, it can be a great way to help control perceptions, and it’s especially apparent during the pandemic as digital presence becomes more important than ever. Platforms like Zoom have been integrated into […]

Ads as Content and Content as Ads

All About Burnout It’s no shocking surprise that in the digital age, advertising truly is everywhere. Consumers online often find themselves inundated with advertisements from every angle. In fact, the average consumer is exposed to around 4,000-17,000 banner ads online daily, but only pays attention to around half that amount. The number of devices with […]

Gaming Influencers

Power Of Gaming influencers You Should Know About The growth seen in the gaming industry in the last few months can be directed to several streams- the pandemic, mergers and acquisitions between industries, and even new technology. However, another source that is often looked past consists of gaming influencers, better known as streamers. Video game […]

Christopher Honour, Blizzard Entertainment Community Manager’s spotlight

Christopher Honour – Community Manager of Blizzard For our first Spotlight, let me introduce you to Christopher Honour, Community Manager of Blizzard Entertainment’s Latin American Team. During our interview, Honour gave insight into the life of a Community Manager at a highly successful gaming company, going into depth about what led him to this role, […]

Gameplay surges and deal-making flows

History Of Gameplay Surges and deal-making flows In the last several months, the gaming industry had flourished through unseen mergers and acquisitions, allowing some of the small and upcoming businesses to partner with larger, more successful corporations. This has been not only due to the increased user activity due to the pandemic, but rather also […]

Brands’ new playground: e-sports and gaming

Gamers and Esports – The Newest Playground For the Brands If money makes the world go ‘round, brands are the energy supply to make it spin. The brands we recognize and choose to stick with are constantly influencing our decisions, whether we realize it or not. Every aspect of what we do on a daily […]

Collaborations Between the Entertainment Sectors and the Gaming Industry

Gaming Industry and Entertainment Sectors Collaborations Due to COVID-19, some of the biggest events in 2020 have been cancelled, including countless sports and music events. However, this has given rise to the era of live music concerts on video games, allowing performers to collate and partner with game developers and publishers. Such opportunities allow gaming […]

The Diversity of Problems in the Gaming Industry

Gaming Industry Faced the Diversity Problems in Games Gaming is supposed to be entertaining and fun, a way to relax, an excellent means to meet new folks, even a wonderful channel for your aggression, right? So why the heck do we need to deal with so much hate to play a game? Throughout the way, […]

Importance of Gaming Companies to Listen to their Community

Video Game Developers Need to Listen to their Community There are many times that your favorite game has an update that received a lot of backlashes. Take, for example, the Modern Warfare and Call of Duty Warzone, where video game developers brought significant changes in the game. One of these changes was replacing Call of […]