Video Game Developers Need to Listen to their Community
There are many times that your favorite game has an update that received a lot of backlashes. Take, for example, the Modern Warfare and Call of Duty Warzone, where video game developers brought significant changes in the game. One of these changes was replacing Call of Duty Warzone’s Bounty Contracts with Most Wanted. With Most Wanted, players can become the target of every other player on the map by placing a contract on their head.
Players could revive their entire squad if the survived the duration of the contract. Immediately after the update went live, influential gamers and fans alike were livid then took to social media to express their disappointment. After 24 hours, Infinity Ward overturned their decision. They immediately brought back the Bounty Contracts and made a few other minor changes.
It turns out this was not the first time Infinity Ward changed their minds after uproars due to their update.
From Gamers to Developers
In the gaming community, it is important to have communication between the video game developers game developers and gamers. One of the few ways is through feedback. Notice how there is always an option for you to leave feedback in the game. The information you will give will be used by developers to make well-informed decisions, such as what to improve and adjust in the current features and actions in the game. Additionally, the gaming companies will know what the players think needs to be added into the game to make it more appealing and enjoyable to players.
Another is through criticism. It might be difficult to take criticisms. Who wants to be told that they are wrong? But for the sake of improving the gamer experience, it is important to accept these criticisms and use it well to build and improve. Whatever criticism you receive is an opportunity to learn about the gamers that, in turn, will lead your gaming company to generate the right actions to turn the majority of them into supportive and satisfied players. This way, better outcomes can be achieved because you know exactly what your audience wants and needs.
Nowadays, there are a lot of ways to open communication lines between the community and gaming companies. There are hundreds of active communities and online interactions around gaming that you can find on many social networks and platforms such as Twitch, YouTube, Twitter, Discord, Reddit, and Facebook.
Gaming companies can find a lot of valuable insights among these conversations and interactions. This includes gamer’s thoughts on the games, product and update issues, bugs they encounter, and also the suggestions on how to enhance the game from the perspective of the gaming community. It is also an opportunity to know whether you are meeting the expectations of the gamers and assess if your company’s performance is deteriorating, stagnant, or improving with the current actions you are taking.
In the end, gaming companies need to be aware of what the community is saying about the game as well as what they want. Through opening lines of communication and listening to the voices of the players, the necessary steps can be generated, making it possible to continue the success of the game while satisfying the user base.