Now, I know what you’re thinking. Shouldn’t it be work-life balance? Let me explain the difference and why one motto is preferable over the other.
“Work-life balance” implies that work comes before actually living. Contemporary society seems to feed off of hustle culture and checking off as many things as possible on a to-do list. It implies that people should sacrifice their personal time, social time, and family time in favor of furthering their career.
Instead, we should refer to having a “life-work balance”.
This term was deemed by a recent speaker I listened to at an American Marketing Association meeting. Jonathan Warner, a seasoned Marketing Strategist and business growth expert, frequently ran into wearout and worked long hours early on in his career.1 What better person to present on burnout than he?
On Twitch, many streamers struggle to manage daily responsibilities like laundry, cooking, and cleaning with the demand they put on themselves to stream. One of the largest and most influential streamers, Ludwig, admits that streamers are “barely able to survive as humans. Half of them Uber Eats every single meal. They never pay any of their bills”.2 Ludwig goes on to explain that streamers aim for a large number of hours each month, which can interfere with college or work. Additionally, with being an Influencer, you may become hypercritical and lose motivation to post content.
Here are three ways you can help prevent burnout, and make living your life your number one priority.
First, create a plan. Instead of spending every spare moment creating content or streaming, schedule out work hours and breaks in a content calendar.3 Also, make sure the calendar is realistic – leave some free time for yourself in between your day.
Second, take a break from social media. As a streamer, or any social media consumer, you are, consciously or not, taking in information from people you follow. You may constantly be on the hunt for inspiration from another creator or streamer, so scrolling or clicking in itself feels like work. Taking breaks and putting down your phone can benefit your mental health and rejuvenate you to avoid burnout.3
Third, set boundaries for yourself. This can go hand in hand with taking breaks from social media. By setting boundaries for yourself, you are honoring your wellness, mental health, and life-work balance. Setting boundaries can look as simple as creating separate work and personal emails, walking away from your computer, or silencing your phone.3
Overall, create a plan, take necessary breaks, and set boundaries to aid in avoiding burnout. In doing these things, you can start embodying a “life-work balance” more with each passing day. Happy streaming!
- Warner, Jonathan. “Digital Marketing With Jonathan Warner.” SDSU American Marketing Association, 8 March 2022, SDSU, San Diego. Lecture
- Reeve, Justin, and Justin Reeve (193 Articles Published) . “Ludwig Says That Streamers Are ‘Barely Able to Survive as Humans’ on Twitch.” TheGamer, 6 Mar. 2022, https://www.thegamer.com/ludwig-streamers-barely-able-to-survive-as-humans-twitch/.
- “How to Avoid Influencer Burnout: 5 Tips.” Hype Influencer, 9 Oct. 2020, https://hypeinfluencer.com/avoid-influencer-burnout/.